Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We strive to be Earth’s most customer-centric company, Earth’s best employer, and Earth’s safest place to work. Whether you’re watching your favourite show or movie on Prime Video, shopping for products on Amazon.com, asking Alexa a question, or one of the more than 100,000 enterprise customers using AI and machine learning services offered through Amazon Web Services (AWS). We’ve long believed that AI will transform every customer experience and industry.